Late night cookies: the insomniac’s delight

Posted on Oct 4 2015 - 11:51pm by Austin Hille

College students often crave food at odd hours of the night, making towns like Oxford ideal locations for late night food vendors.

The addition of Insomnia Cookies to the Oxford Square caters to sweet-toothed students, delivering cookies to their doorsteps until 3 a.m. daily.

“Insomnia Cookies is a rapidly expanding late ­night bakery concept,” Tracie Kurtz, Insomnia Cookies marketing manager, said. “The cookie company was founded in 2003 by Seth Berkowitz, then (at the) University of Pennsylvania.”

The company now boasts over 70 locations, the newest of which was recently established on 303 S. Lamar Blvd. just off the Square, and offers a large assortment of flavors and choices for the modern day cookie lover.

The menu contains nine varieties of cookies, from chocolate chunk to snickerdoodle, as well as a few other sugary supplements.

“Definitely, our range of delicious products offered sets us apart; warm cookies, brownies, cookie cakes, cookiewiches, cold milk and ice cream,” said Kurtz. “Our cookiewiches have been a big hit lately,” said

Many students have taken the time to try some of the other options on the menu and said they were generally pleased with what they had.

“I love their ice cream,” Jordan Hayward international studies major, said. “I have a s’mores deluxe with ice cream right now. It’s perfect.”

The new store has been a big hit among students since its opening, reserving a spot on many students’ Snapchat stories at least once in the past couple of weeks.

“I had one pinch [of a cookie] so far, and I loved it, so I came to check it out,” Robin Russell, a pre-pharmacy and biology major, said. “The people are really nice.”

Word has spread across campus about the new late night hotspot, creating lines out the door and posing some concerns about wait times for both in store pickup and delivery. Although there have been some complaints from students, many feel the store handles the crowds well.

“[The wait time] honestly wasn’t that bad for how long the line was,” said Hayward. “Delivery is kind of slow. It takes about an hour, but it’s good.”

Insomnia Cookies also offers a special campus marketing representative program where qualified students can get paid to promote the store through hosting sampling events and posting promotional material around campus, among other things.