While Ole Miss Men’s Track and Field triple jumper Sterling Scott is not competing or training, he is expanding upon his already impressive follower count on social media. Scott is a track content creator and has nearly 150,000 followers on TikTok and Instagram. He made a name for himself on social media and has brought his audience to Ole Miss.
Scott’s social media journey began when he attended Starkville High School in Oxford’s rival town of Starkville, Miss. Scott created his TikTok account after he switched the leg he jumped off in the triple jump and earned a five-foot personal record. Shortly afterward, he also created his Instagram account to share the unique accomplishment.
Scott’s high school accolades include three Mississippi state titles and a national title in triple jump. The summer before he began his college career at Missouri, he won a gold medal for the United States in the 2023 Pan-American U20 Championships.
As Scott’s success on the track grew, so did his social media following. Still, Scott decided to change his approach toward what he posted.
“I decided to not really document my journey. … I just kept posting and posting, and eventually, I realized I wanted to make more humorous or relatable (content),” Scott said in an interview with The Daily Mississippian. “I had a lot of fun doing all that, going out and recording all the clips of my friends.”
Before he arrived at the Velvet Ditch, Scott spent two seasons at Missouri. During his time there, his social media following continued to grow. Additionally, his teammates began to benefit from the content he posted.
“(My teammates and I) are not walking through Walmart like we are superstars, but I could see that the online presence of the team was getting better,” Scott said. “Just by seeing the Mizzou logo on my chest (and) every single video … I definitely saw people start to recognize us a lot more, and that’s big for track and field.”
Scott announced that he was transferring to Ole Miss in July 2025. He said that he took a short break from creating content to focus on his transition to Oxford and his new college courseload.
During this downtime, he kept up with another passion of his — helping young athletes succeed in the long jump and the triple jump. Via another Instagram account, @jumpprofessors, Scott and other SEC players and coaches, including Arkansas jumps coach Rob Jarvis, share tips and instructions for those looking to improve.
“I really enjoy posting and educating a lot of people, even though I might need help myself,” Scott said. “It’s always fun, and it kind of feels like I’m giving back to the community that supported me.”
Now that Scott has found his footing in Oxford, he plans to resume posting on his main accounts during the spring outdoor season. He also hopes to incorporate some new faces into his videos.
“I’m planning on recording some more stuff with some more people,” Scott said. “This semester, I’m not prioritizing recording or track or anything over school, but I just have a better opportunity to include more people and post more.”
Scott finds his content is enjoyable even for those who do not follow track and field closely.
“I wouldn’t say the majority but like a good chunk, like probably 30% to 40% of my followers, they don’t do track,” Scott said. “They might do another sport or maybe dabble with it, but I think it’s important to be able to relate to all people, not just people in track and field.”
While Scott does not consider himself a celebrity, he is always willing to take photos with fans who approach him.
“I’ll never turn down a fan or somebody that wants to show their support,” Scott said.
