ELMNT CYCLE, a new boutique and cycle studio located at 201 Merchants Drive, is set to have its grand opening on Saturday, Feb 1. The studio, founded by Virginia native Hannah Eddins, will be the first rhythm-based cycle studio in Oxford.
ELMNT’s 8:30 a.m. inaugural class is sold out, as are the rest of the classes offered over the course of its first weekend in business.
“Our classes are done to the beat of the music, and we focus on your entire fitness experience from the minute you walk in the door,” Eddins said. “My main focus was to prioritize the client experience with lots of thought in the little details.”
Eddins has been cycling for eight years, since she was 17, and instructing spin classes for seven years. Her journey began when a physical therapist suggested that she start cycling as a form of rehabilitation when she was in recovery from back surgery. It was soon after that she fell in love with the activity.
“The best way to describe our classes is fun,” Eddins said. “Clients will get an intense workout that can be adjusted to what they need, but our instructors are trained to use positive motivation and create a fun atmosphere where you enjoy showing up to challenge yourself for 45 minutes. Group fitness is a form of therapy, and we’re striving to make sure all of our clients have the best experience they can at ELMNT.”
Eddins moved to Oxford two years ago to be with her fiance, Brad Creamer, the assistant coach for the Ole Miss Rebel Volleyball team. ELMNT was conceived in 2023, and Eddins has been working toward its opening for about a year.
Eddins has been documenting the journey of creating and preparing ELMNT for its opening on the studio’s TikTok and Instagram social media platforms. In the videos she posted, Eddins gave frequent updates about the progression of the physical studio, from finding a washer and dryer for the studio to featuring clips from instructor training classes.
Liz Bouchillon, a senior psychology major from Tupelo, Miss., heard about the studio from Eddins’ social media.
“I honestly don’t know too much about it. I followed them when I saw their founder posting a lot about it on TikTok and sharing the process of getting it open,” Bouchillon said.
Aidan Waters, a junior mathematics and secondary education double major from Hendersonville, Tenn., also discovered ELMNT on social media.
“I found out about (ELMNT) through a TikTok on my ‘For You Page.’ I am interested in trying a class but don’t have any set plans as of right now,” Waters said. “I’m so glad we have a cycling studio in Oxford now because I’ve heard so many great things and can’t wait to learn more.”
Using the ELMNT CYCLE app, interested riders can book their first class for $10 and have seven different membership and package plans to choose from after that, ranging from $25 for a Drop-In Class up to $350 for a 20 Class Pack.
Sophomore psychology major Ava Frederickson, a Newport Beach, Calif., native, is signed up for the 8:30 a.m. class on Saturday. Frederickson is excited for what a new type of group fitness class will bring to Oxford.
“I think opening a cycle studio will offer a new, intense workout that brings a different type of energy than pilates or yoga,” Frederickson said. “I am looking forward to the community that will be built around the cycle studio, as it is a place that brings people together in such a special way.”
